myShape.com is an online retail store that offers women a chance to find clothing that “fits and flatters” their specific body type. myShape lets you enter a profile and a “body” type and myShape helps you find clothes that look good on your specific body type. The following is the description from the myShape.com press release:
Its patent-pending ShapeMatch™ system matches specific clothing to each woman’s specific measurements and preferences for a look that reflects her unique sense of style…Each of the letters in myShape (M, Y, S, H, A, P, E) represents one of seven overall body shapes.
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